Promoter DJs

There are numerous types of promoters holding various types of London parties. The beauty of London is that there are so many different types of parties every running weekend with a variety of music styles and crowds. There is a list of reputable London promoters known for their reliable service and well-organized parties. However, there are also some bad seeds, so beware of them. We are not a promoted events company. We are aware of the good promoters alongside the bad seeds. We do not provide venue searches for promoters (along with other services for individual promoters). Nor do we send our talent team out as promoter DJs.

How to Spot a Good Promoter:

Do They Have a Website?

In this day and age, one can pay someone to create a fancy website, but when you land on a nightclub promoter’s website, how do you know if they are official? Here are a few things to look out for:

Registered company
Terms and conditions
Payment system (secure server or official business account payment system)
Eventbrite/Fatsoma/Skiddle are external company systems that can be safe; however, some problems may arise with pre-purchased tickets—so check if they are officially registered when selling tickets.
Gallery 
Event history
Portfolio

Table and Bottle Promoters:

These nightclub promoters work for the club (maybe not on paper) but generally know the ins and outs of the clubs, DJs, bar staff, managers, security, and others. They are given a table with alcohol and allowed to bring whomever they want to that table, whether paid or unpaid.

Exclusive nightclubs generally run this way: the A-list nightclubs in London have many individual promoters who have a large network of friends that are paid to bring a table of people willing to pay a very high price for a table. If you want to get into an A-list club, that is the way their system operates. It’s about who you know and whether you are willing to spend hundreds, maybe even thousands, of pounds for a table and free entry. So we suggest getting to know them if you want entry to the exclusive A-list nightclubs.

Classic History of the Street Team:

From the 70s to the mid-2000s, London nightlife heavily relied on street teams. Those who partied then know you would have walked through an area in the West End and been approached by them. They are similar to the unlicensed taxi drivers on the streets who offer services without permission and regulation. The street team is still hustling on the street when they should not be. If they were operating today, we would say—beware of street team individuals: we advise you not to book an unlicensed taxi cab for your safety, just as we encourage you to avoid street team promoters. However, the alternative view on street teams is that sometimes people would discover nightclubs they never knew about and have a great time.

Now, we all heavily rely on social media to see what’s hot and what’s not, along with sponsored videos, and that’s how the industry has evolved.